Trunkwords

This is a popular and fun puzzle designed to emphasise one word or phrase. Solving the clues enables the puzzler to fill in a sequence of horizontal words in an asymmetric grid; one letter from each solution falls in a shaded column which, when the horizontal solutions are all filled in, reveals one vertical word - your company name, or product, perhaps. For competition purposes, though, the featured word should be something less "guessable" - perhaps a feature or quality of the product, such as "convenience" or "performance".

This little puzzle has many of the advantages of the crossword, but requires less time to complete and is naturally a more economic option.